In this presentation we will discuss the concept of data literacy. Data literacy is the ability to explore, understand, and communicate with data in a meaningful way. This can be on different levels: technically and advanced, or on a much more basic level.

According to a study by Forrester Consulting, 87% of employees rate basic data skills as very important for their day-to-day operations. That same percentage of business owners expect basic data skills from their employees at all levels. Despite this, only 40% of employees feel they’ve been properly trained on the data skills they’re expected to have. On top of that, according to a study conducted by Accenture, companies lose an average of 43 hours per employee per year due to data-induced procrastination.

Not to mention the amount of data produced and cataloged grows by the day, and utilizing data becomes increasingly important for businesses to stay ahead of their competition. Creating a culture of data literacy can provide many benefits to an organization including:

• Better decision making

• Clearer understanding of ROI and attribution

• Increased employee satisfaction and retention

• Better customer experience and satisfaction

At its core the talk highlights the importance of technical skills and non technical skills required to make data literacy work for the organization to be successful in their digital transformation efforts. Several pragmatic ways to enhance data literacy and maturity in an organization are shared in this presentation.

Looking ahead the speaker provides a very insightful and practical blue print and a roadmap to achieving data literacy successfully.