Kathy Koontz is Lead Data Strategist for Healthcare and Life Sciences with Amazon Web Services, working to help customers create sustainable competitive advantage from their data, analytics and machine learning investments. She has more than 30 years of experience working with large organizations in data and analytics across multiple industries including financial services, public sector, health care, retail and others. Her roles have been in both business and technology ranging from ETL developer writing SQL code, working as a marketing analyst measuring omni-channel campaign effectiveness, to leading analytic transformation programs at multiple Fortune 100 financial services companies. Additionally, she has demonstrated success in building high-performing teams, driving organizational change and analytic adoption, improving analytic maturity, and leading customer-centric transformations. Other work includes presenting to the FDA as part of a working group to identify novel endpoints for clinical trials, and meeting with federal administrators and legislators to advocate for rare disease causes. She is a regular conference speaker focusing on realizing sustainable competitive advantage from analytics and has served as an advisory board member for the Customer Analytics Program at The Wharton School, University of Pennsylvania. When not transforming analytics organizations, Koontz enjoys spending time with her husband and two daughters in a variety of activities including road cycling, yoga, snow skiing, hiking, cooking, traveling and other adventures. She also raises money for cancer research through the Pelotonia community.